OPRAH GAIL WINFREY
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WHO IS OPRAH?
BIOGRAPHY
- Oprah Gail Winfrey
- Born on January 29, 1954; at Kosciusko, Mississippi, United States to a teenage single mother.
- Is an actress, philanthropist, publisher and producer.
- She is best known for hosting her own internationally popular talk show The Oprah Winfrey Show from 1986 to 2011.
- Dubbed the "Queen of All Media".
- Been ranked the richest African-American, the greatest black philanthropist in American history.
CHILDHOOD & EARLY LIFE
- Winfrey was named "Orpah" on her birth certificate after the biblical figure in the Book of Ruth.
- But people mispronounced it regularly and "Oprah" stuck.
- She experience considerable hardship during her childhood.
- Claiming to be raped at age nine and becoming pregnant at 14; her son died in infancy.
- Winfrey landed a job in radio while still in high school and began co-anchoring the local evening news at the age 19.
- After boosting a third-rated local Chicago talk show to first place, she launched her own production company and become internationally syndicated.
CAREER
- Winfrey launched the Oprah Winfrey Show in 1986 as a nationally syndicated program.
- A global audience and a $2.7 billion net worth.
- She transitions from network TV to cable in January to cut the ribbon on the Oprah Winfrey Network (OWN) which is arguably the pinnacle of her career.
STRATEGY
"You can’t build a business by yourself,” says Testa.
Recipe of Oprah’s success are Team, Vision, Values and Leadership.
TEAM
“She really knows how to motivate people.”
- Oprah’s people strategy is simple. She invests in top talent, seeks out smart mentors, values her customer and consistently nourishes each relationship.
- She carefully selects her top team to assure competence and compatibly, and then stands by them.
- She also seeks out mentors that she admires who will offer her guidance.
- Oprah is similarly smart not to take her audience for granted.Often incorporates the audience into her content, signaling to them that she is listening.
- She notoriously shows her appreciation with gifts.
- “Oprah’s Big Give” is a dedicated show in which she gives her favorite things to the entire studio audience; she speaks to them as equals who she cares about greatly.
- Not only does the nurturing of each of these relationships inform her success in the present, it sets up her future success.
- Investing in loyal mentors, peers, employees and consumers means she has a massive team that will follow her anywhere.
VISION
- Oprah’s principal strengths as a leader has been creating a vision of her success, communicating that vision to those around her and being resolute in its execution.
- She’s been brave enough to dream big and smart enough to climb step by step.
- Oprah crafted a focused brand and then slowly built it out by diversifying its distribution. Her underpinning was the television show.
- Next came her company, the production of movies and subsidiary TV shows, multiple charitable foundations, a magazines, a radio channel and a website. OWN will fill 24 hours a day with programming inspired and approved by Oprah.
VALUES
- Oprah’s personal values and those that she’s injected into each arm of her business represent the foundation of her success.
- Her message of positivist - to “live your best life”- endears her to everyone around her.
- Oprah’s continuously is held in the highest esteem because her humor, reliability, optimism, and generosity associate her with a greater good.
- She established philanthropic efforts that bettered the world.
- She launched the Oprah Winfrey Foundation, a school in South Africa and an audience-mobilizing effort, Oprah’s Angel Network.
- A personal dedication to continued reinvention and resilience has kept her brand strong over the decades.
LEADERSHIP
- Carefully selects her team
- Gathers trusted mentors
- Values her customer
- Strategically extends her brand
- Keep her brand focused
- Remains resilience
- Demonstrates a social conscience
- Communication her vision
- Dream big
- Rewards employees
Oprah’s leadership qualities are exemplified in the way that she communicates and relates to people from all walks of life, empathizes with those in need, and the ability to look at issues from various perspectives.
Oprah’s gift to communicate has fans viewing her show in 140 countries which includes 46 million viewers in the U.S. (Conlon, 2008). She has a relaxed demeanor with guests that makes the audience feel they are part of the conversation. Oprah surrounds herself with others that have the competencies she lacks and trusts in them to do what she cannot. She is aware of how influential she is in the world and views it as a responsibility and an opportunity to help others grow intellectually and spiritually.
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